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Our Impressions

Musings on Marketing, Business and Life

Six Things I’m Not Thankful For This Thanksgiving
Nov 27

Six Things I’m Not Thankful For This Thanksgiving

Thanksgiving is the time of the year when we reflect back on all of our blessings. I have a great life and much to be thankful for but in the spirit of the holiday let’s briefly take the contrarian view and consider six things that I could easily do without this year. Impending Winter: What…

How Pina Coladas Made Me A Better Communicator
Nov 7

How Pina Coladas Made Me A Better Communicator

After spending most of my career in sales and marketing, I know the importance of being able to  communicate clearly. To do so, we need to know where the audience is coming so that we can effectively get the message across. That is, we must understand what is the audience looking for and why are…

Why Print Still Matters In A Digital Age
Oct 28

Why Print Still Matters In A Digital Age

The rapid growth of digital marketing has led to speculation that print is no longer relevant. Technology is disrupting marketing communications and soon there will be no need for this older, analog medium. But, if history is a guide, this argument may be flawed.

A Fresh “Return” to Tactical Marketing
Oct 14

A Fresh “Return” to Tactical Marketing

ImpressionsDP is a brand new venture but it’s a return to basics for me. I began my career in the graphic arts industry and have worked with some great companies and people on a variety of projects over the years. But time moves on and my beloved graphic arts industry changed dramatically as the old…

Four Ways Marketers Screw Up QR Codes
Dec 31

Four Ways Marketers Screw Up QR Codes

God bless Andy Rooney, he was truly an American original. If he was still with us today (and a bit more tech savvy), he might begin this post by saying: “did you ever notice how most marketers who use QR codes don’t have a clue how to use them right?” And, he would be correct….