Client: Groupe Danone
Groupe Danone hosts an annual corporate soccer tournament that includes employees from around the globe. They needed help creating materials to support the event.
We designed an overarching Danone Cup visual identity and individual graphic treatments for the participating corporate teams. Prior to the event, we combined team and event graphics to create communications that generated awareness of the tournament and sparked healthy competition between Danone facilities. Then we produced over-sized flags, banners, podium artwork and other graphics that were prominently displayed at the event.
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