Fischer Beer Launch
Client: Star Brand Imports
Star Brand Imports commissioned us to make Fischer beer relevant within the US beer market. Working with a limited budget, we developed a plan for on and off premise placements including a targeted campaign around Bastille Day. We highlighted Fischer’s unique bottle design to build on the association with French wine.
We additionally leveraged the French and American shared theme of liberty (Bastille Day / July 4) to connect to US consumers. Then we produced a variety of point-of-sale items including shelf talkers, wobblers and header cards.
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