Murphy’s St. Patrick’s Promotion
Client: Star Brand Imports
St. Patrick’s Day is all about celebrating the Irish in each of us. What better time for a brand with traditional Irish roots to gain awareness?
Star Brand Imports asked us to help develop and execute a program that infused Murphy’s heritage and cultural pride with the unique brand attitudes of their Stout and Red beers. Through a variety of on- and off-premise premiums, collateral and POS we helped Murphy’s gain greater exposure and more enthusiastic fans.
Find out how point-of-sale materials can build brand equity and sales around key holiday seasons…