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Category Segmentation System

Category Segmentation System

Client: The Dannon Company

Dannon sought to increase its in-store presence and drive yogurt category sales through an impactful, branded segmentation system. We designed and produced a sophisticated cooler decoration system incorporating category headers, aisle violators, colored channel strips and well dividers to create a streamlined informational display.

This segmentation system was built with both retailers and consumers in mind. Featuring custom-designed hardware, we were able easily adapt the system to work with a variety of existing cooler configurations for easy installation and consumer use.

Find out how we can increase the impact of your brand or product in store…