Category Segmentation System
Client: The Dannon Company
Dannon sought to increase its in-store presence and drive yogurt category sales through an impactful, branded segmentation system. We designed and produced a sophisticated cooler decoration system incorporating category headers, aisle violators, colored channel strips and well dividers to create a streamlined informational display.
This segmentation system was built with both retailers and consumers in mind. Featuring custom-designed hardware, we were able easily adapt the system to work with a variety of existing cooler configurations for easy installation and consumer use.
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